What we Do
Digital & Database Marketing Analytics
Dashboards & reporting
Our AI, Machine Learning, and Data Mining Techniques Help You…
Acquire New Customers
Targeting models on new customer acquisition campaigns will bring in more customers.
Make New Customers Profitable
LTV models will identify which new customers will have a high likelihood of being profitable.
Retain Your Profitable Customers
Retention and churn models help identify customers with a high likelihood of leaving.
Win-Back Lost Customers
Win-back models are great for targeting former customers and increasing the likelihood of their return.
Increase Sales Leads
Targeting and website optimization techniques are pivotal for increasing quality traffic and leads.
Increase Conversions
Higher quality web traffic results in higher quality leads which results in more frequent conversions.
… And So Much More
How We Do it
TOOLS WE USE
Our Methodology
How We Do it
We use a mixture of Artificial Intelligence, Machine Learning, and Data Mining to Perform:
- Customer Segmentation; Conversion Rate Optimization
- Customer Targeting Optimization; Cross-sell/Up-sell Modeling
- Attrition/Churn Modeling; Direct Mail List Optimization
- Customer Win-back Modeling; Customer Acquisition Modeling
- Market Basket Analysis; Website & Digital Marketing Optimization
- Lead Generation Optimization; SEM Campaign Management
TOOLS WE USE
- Python; R
- MySQL; SQL Server
- Qlik; Tableau; Google Data Studio
- Google Cloud Platform (GCP)
- Google Analytics, Google Ads, Microsoft Advertising
- RapidMiner
Our Methodology
We become one with your business through immersion!
We immerse ourselves in your business to fully understand your problems and opportunities. Then we thoroughly review your company’s internal data in addition to external data sources. We prepare your data for analysis and implement various machine learning techniques to develop the insights that will help you make informed business decisions.
We deliver dashboards, reports, recommendations, and training to help you manage your data and analysis going forward.
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Us Today!
Call us or send us a quick email through the form below to set up a time to speak with you about how you can take advantage of your company’s marketing data.
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Let’s Talk!