Chris Williams

Master of Business Administration

Marketing, May 2005

Clark Atlanta University, Atlanta, GA

Bachelor of Science

Mathematics, May 2000

Southern University of New Orleans

SKILLS
R Programming ∙ RapidMiner for Data Science ∙ Tableau ∙ Google Analytics ∙ Google AdWords

 

CERTIFICATIONS
Data Science with R (DataCamp) ∙ Big Data Analytics (Emory CE) ∙ Google Analytics ∙ Google AdWords ∙ Bing Ads

 

EXPERIENCE

 

YP, The Real Yellow Pages – Tucker, GA

Regional Manager – Search Marketing Department, 06/15 – 10/17

• Managed a team of SEM Analysts that monitored KPIs to optimize accounts, increase revenue and reduce churn

• Conducted data analysis and data reporting using R for weekly taxonomy calls, sales leadership, and team optimization sessions

• Worked with cross-functional teams to resolve advertiser issues, save accounts, prevent cancellations, and identify upsell opportunities

 

Search Analyst, Pod Lead – Search Marketing Department, 9/13 – 06/15

• Analyzed data from multiple data sources to determine the best optimization strategies for Search accounts

• Worked on special projects to help test and validate department-wide continuous improvement initiatives

 

BRAND MANAGEMENT, LLC – Atlanta, GA

Founder and Principal, 10/07- 09/13

• Managed a virtual team that executed search engine marketing, website development, web analytics, and social media marketing for small business clients

• Delivered marketing training programs for small business clients of Microenterprise Development Organizations

• Developed and helped execute the strategy for a startup and nurtured the growth of their online operation, retail location, and wholesale distribution to local retailers

 

TOYOTA MOTOR SALES, U.S.A., INC. – Torrance, CA

Associate/Management Trainee, 07/05 – 10/07

Engagement Marketing Department

• Coordinated Lean Thinking process improvement execution strategy with internal and external stakeholders for $190,000,000 engagement marketing programs budget

• Conducted national research of state and county fairs for $1,500,000 Toyota Tundra Promotional Tour

 

Toyota Customer Services Support Department

• Documented vehicle service operations at dealerships, enabling pilot programs

• Analyzed usage data from idea-sharing website for over 200 dealerships to develop regional trend reports

 

FORD MOTOR COMPANY – Dearborn, MI

Management Intern, 06/04 – 08/04

Minority Dealer Operations

• Documented dealership operations in the business, accounting, finance, sales, parts, and service departments

• Performed process and efficiency analysis and developed marketing strategies for Ford’s X-Plan market

 

CUSTOM MADE CONSULTING, LLC Norfolk, VA

Marketing Specialist, 07/02 – 08/03

• Compiled market research and developed marketing plans for start-up business clients

• Directed and coordinated logistics for the first Veterans Business Development Conference with Small Business Administration and Veterans Affairs Stakeholders